Project Description
Visual Identity
Community Action Agency
Challenge
Evolve an organization with the perception of a municipal provider of basic social and community services into a leading organization for human services that effectively moves its clients toward self-sufficiency and prosperity.
Opportunity
Transform an established institution of service to represent the care and empowerment to provide to families in need.
Approach
Katalyst introduced a series of engagements that extracted vision from leadership and understanding of services that touch individuals to arrive at a holistic platform from which the organization’s brand would sit. From there, Katalyst manifested the strategy into a visual identity that conveys the essence of the agency and reinforces the idea of improving lives.
Scope
Brand Positioning + Strategy
Visual Identity System
Naming
Environmental Brand Application
Consumer Touchpoints – Collateral Materials, Resources, and Tools.
Outcome
Katalyst introduced a series of engagements that extracted vision from leadership and understanding of services that touch individuals to arrive at a holistic platform from which the organization’s brand would sit. From there, Katalyst manifested the strategy into a visual identity that conveys the essence of the agency and reinforces the idea of improving lives.
