Challenge

Evolve an organization with the perception of a municipal provider of basic social and community services into a leading organization for human services that effectively moves its clients toward self-sufficiency and prosperity.

Opportunity 

Transform an established institution of service to represent the care and empowerment to provide to families in need.

Approach

Katalyst introduced a series of engagements that extracted vision from leadership and understanding of services that touch individuals to arrive at a holistic platform from which the organization’s brand would sit. From there, Katalyst manifested the strategy into a visual identity that conveys the essence of the agency and reinforces the idea of improving lives.