Connecting You with Cultural Audiences
Getting Your Cultural Footing.
The Cultural Competency Monitor (CCM) is a diagnostic tool that assesses the level of readiness to authentically engage and connect with diverse consumers and audiences.
Through a proprietary framework that explores your
- Business objectives
- Strategy
- Insights
- Team composition
- Materials/creative executions
We fuse multicultural insights with marketing knowledge to illustrate your readiness and the trajectory your brand can take to attract and engage diverse audiences.
We reduce risk and increase the growth potential of efforts directed at multicultural populations.
4 Steps To Multicultural Proficiency
Discover
We collect information that informs us of your current position and efforts.
Decipher
We benchmark the collected data and information against industry best practices and protocols to determine strengths and deficits.
Score
We quantify your efforts through a rating that informs you of your level of readiness.
Engage
CCM results enable our clients to create action plans that are informed by your data, multicultural insights, and best practices.
What’s in a Number?
Turning data into impact.
1. The platform visualizes findings to make it easy to take action.
The CCM provides an easy-to-read diagnostic report on the level of multicultural proficiency found within your current efforts and plans.
2. Precision. Efficiency.
Instead of dismantling everything, the CCM report illuminates areas where there is sufficient multicultural competency (strengths) and the specific efforts that need enhancement (deficits).
1. The platform visualizes findings to make it easy to take action.
The CCM provides an easy-to-read diagnostic report on the level of multicultural proficiency found within your current efforts and plans.
2. Precision. Efficiency.
Instead of dismantling everything, the CCM report illuminates areas where there is sufficient multicultural competency (strengths) and the specific efforts that need enhancement (deficits).
Making Cultural Impact.
Users of the platform have experienced increases in multicultural proficiency and new capabilities
Improved collaboration across functions
Increased hiring or utilization of diverse talent
Improved collaboration across functions
Increased hiring or utilization of diverse talent
Make The Cultural Journey
There have been a host of companies that have begun the journey of positioning their brands and organizations to resonate with diverse audiences. Whether an interactive work session, leadership training, Brand diagnostic, and/or Agency assessment, the CCM platform enables them to move closer and be more connected to ethnically diverse cohorts.
Empowering Brands
Empowering Agencies
The platform was formally introduced to the advertising and marketing industries at a 2023 Cannes-Lions’ Cannes Can: Diversity Collective Inkwell event at Martha’s Vineyard in August 2023.