Establish a marketing and external relations execution to reinforce Fifth Third’s corporate brand position and showcase dimensions of the bank’s community commitment.
The Best Reputations Are Managed. Show Them.
Katalyst embraced the bank’s established campaign and its commitment to the community to produce a spot that illuminates its impact. The execution leverages custom animation and motion graphics to balance community measures with a tonality of authentic engagement.
View the storyboard and motion graphics below.