Project Description

Experiential Marketing – VIBE Cincinnati – Cincinnati USA Convention and Visitors Bureau

Challenge

Showcasing rich multicultural experiences in a manner that drives regional attractiveness and expands the CVB’s outreach to diverse, multicultural business and leisure visitors.

Opportunity

Create a platform that culminates in The Midwest’s Largest Multicultural Experience

Scope

Visual Identity

Multicultural Tourism Promotional Video

Entertainment/Event Management

National Publication FAM

Approach

Katalyst leveraged hospitality data, tourism trends, and multicultural consumer preferences to establish a unique positioning for the Cincinnati USA Convention and Visitors Bureau to resonate with diverse travelers. From developing naming, visual identity, and a branding approach, Katalyst developed brand touchpoints and collaborated on unique entertainment experiences to heighten brand expression and visitor engagement.

Outcome 

Greater Cincinnati is recognized nationally as an inclusive destination by diverse visitors, media, and meeting planners.

  • 90% of visitors indicated an intention to revisit the region.
  • There is year-round programming for ethnic minority and diverse populations.
  • An enhanced multicultural events calendar is available.
  • The economic impact for multicultural tourism now tops $110 million, with over 100,000 visitors hosted annually.