Challenge

How will brands connect with the consumers of tomorrow? By introducing a platform that enables brands and their creative partners to deliver creative executions that resonate with, and not marginalize, diverse audiences.

Opportunity 

Build Cultural Agility:  Expanding Vision. Connecting Cultures.  Unleashing Potential.

Approach

Katalyst facilitates an interactive framework and offers technical assistance that blends ethnic consumer insight, brand positioning, and market knowledge to equip marketing and brand leadership with an informed approach to multicultural consumer engagement.

Through exploring the makeup of creative teams and their processes, the WorldVUE platform identifies where cultural blind spots can exist and co-creates strategies that can forge stronger, emotional connections between brands and their target audiences.

WorldVUE has advanced multicultural marketing and ethnic consumer insights capabilities for close to 200 marketing and advertising professionals. Clients include the world’s largest advertisers, close to a dozen CPG brands, and several global advertising agencies.