|COVID-19 has impacted the world’s population and with social distancing, connections are harder to make. Most states such as New York, Ohio, and California have shut down completely with only essential businesses running. The consumer context is shifting. What will brands do to stay connected?
Amidst this horrible virus, some companies are using their advertising power for social impact and to promote the practice of social distancing. Big brands such as Nike, Coca-Cola,and Chiquita have recently put out ads urging Americans to stay home and stay apart. Other brands are finding new ways to be relevant to consumers and exercise corporate stewardship.