Authentic Marketing During Black History Month
There are different ways companies can show their authentic support [...]
Ulta Beauty CEO says it’s not enough to put Black-owned brands on shelves
This is a great example of truly inclusive marketing. Ulta [...]
15 Marketing Trends of 2022
Paying attention to marketing trends helps provide a fresh approach [...]
New Habits for Multicultural Growth
Chief Brand Officer Marc Pritchard shares 5 essential habits to [...]
Huenited Collective, a Cincinnati initiative to build Black talent
Consumer demographics are shifting. Huenited Collective founders Sean Rugless (Katalyst [...]
Brand Relevance in the COVID-19 World
COVID-19 has impacted the world’s population and with social distancing, [...]
Produced by The Katalyst Group at the National Underground Railroad Freedom Center. (Cincinnati, Ohio)
Image Matters. Image drives perception; perceptions create truths that people [...]
11 Examples of Experiential Marketing Campaigns That’ll Give You Serious Event Envy
Work events are really hit or miss. Let's be honest: [...]
A Brand’s Cultural Relevance Is Almost as Important as a Strong Image, Study Finds
One of the most prevalent conversations happening inside of marketing [...]
How to Shape a Multicultural Marketing Strategy
Building relationships with customers on a local level is one [...]