Project Description

Combining Culture and Flavor

Cream-a-licious

 

Challenge:

Executive chef, Liz Rogers, wanted to take the flavors we are all familiar with such as sweet potato, peach cobbler, and red velvet, to create a gourmet ice cream. So, how do we take southern inspired recipes, to create decadent desserts?

 

 

Solution:

Katalyst took on the Cream-a-licious brand design, visual identity, online retail store, packaging, social media execution, and national public relations for the premium ice cream brand Cream-a-licious. This led Cream-a-licious to achieve distribution in 3000+ retail locations including Walmart, Target, Meijer, and Jungle Jim’s. It is now one of the only African American-owned national ice cream brands in mass production.