Project Description

Combining Culture and Flavor




Executive chef, Liz Rogers, wanted to take the flavors we are all familiar with such as sweet potato, peach cobbler, and red velvet, to create a gourmet ice cream. So, how do we take southern inspired recipes, to create decadent desserts?




Katalyst took on the Cream-a-licious brand design, visual identity, online retail store, packaging, social media execution, and national public relations for the premium ice cream brand Cream-a-licious. This led Cream-a-licious to achieve distribution in 3000+ retail locations including Walmart, Target, Meijer, and Jungle Jim’s. It is now one of the only African American-owned national ice cream brands in mass production.