Develop Your Authentic Brand Voice
Image credit nDash Creating content can be difficult if [...]
Marketing to Millennials can be Lucrative
Image credit Hubspot As millennials enter their 30s and [...]
These agencies get it when it comes to Multicultural Marketing
Image credit Refuel Agency While most companies understand the [...]
WARC Awards for Effectiveness, North America Edition
Katalyst President Sean Rugless served as a judge for first-ever [...]
Authentic Marketing During Black History Month
There are different ways companies can show their authentic support [...]
Ulta Beauty CEO says it’s not enough to put Black-owned brands on shelves
This is a great example of truly inclusive marketing. Ulta [...]
15 Marketing Trends of 2022
Paying attention to marketing trends helps provide a fresh approach [...]
New Habits for Multicultural Growth
Chief Brand Officer Marc Pritchard shares 5 essential habits to [...]
Huenited Collective, a Cincinnati initiative to build Black talent
Consumer demographics are shifting. Huenited Collective founders Sean Rugless (Katalyst [...]
Produced by The Katalyst Group at the National Underground Railroad Freedom Center. (Cincinnati, Ohio)
Image Matters. Image drives perception; perceptions create truths that people [...]