Brand Relevance in the COVID-19 World
COVID-19 has impacted the world’s population and with social distancing, [...]
Produced by The Katalyst Group at the National Underground Railroad Freedom Center. (Cincinnati, Ohio)
Image Matters. Image drives perception; perceptions create truths that people [...]
11 Examples of Experiential Marketing Campaigns That’ll Give You Serious Event Envy
Work events are really hit or miss. Let's be honest: [...]
A Brand’s Cultural Relevance Is Almost as Important as a Strong Image, Study Finds
One of the most prevalent conversations happening inside of marketing [...]
How to Shape a Multicultural Marketing Strategy
Building relationships with customers on a local level is one [...]
What are the world’s most valuable brands? Tech companies like Apple, Google and Amazon
Brands seem to be part of all aspects of life. [...]
Minority Markets Have $3.9 Trillion Buying Power
In 2018, African American buying power is estimated at 1.3 [...]
How to Identify and Develop Your Authentic Brand Identity
Creating content can be difficult if you don’t know your [...]